Pure Hair Design is a leading salon in Latchford, Warrington. We aim to be a leader in quality, innovation and industry training.
The salon is directed by Julie Brotherton-Baker. Julie began her hairdressing & styling career at just 16 years old after discovering her passion, and has always stayed on top of trends. After working for years as a hairdresser, Julie was the manager of 5 franchise salons, and took over one of these. She knew she could create a more relaxing, efficient atmosphere, and deliver higher quality products, with her own salon, and so Pure Hair Design was born!
From the founder, Julie Brotherton-Baker
After managing other salons in the area, I knew I could manage and run my own salon. I focused on creating an ethical, relaxed environment, balancing service with price to make sure customers were happy.
Director, Pure Hair Design
The salon was opened almost ten years ago by Julie Brotherton-Baker. Her motivation for opening the salon was to improve customer service in the industry and deliver the highest quality experience, and that aim hasn’t changed since!
Commitment to Training
Every year since opening, the salon has taken on apprentices, in line with the aim to develop local talent and train staff in-house to the highest standards. The salon aims to offer all graduating apprentices positions as stylists, and the team has grown from 3 to 7 over the years.
It’s not just the staff number that’s grown! The salon has expanded with the development of the online Pure Hair Design shop, selling industry-leading products and electrical stylers, including brands such as TIGI, Alfaparf and GHD. The shop sells products all over the UK, echoing the salon’s aims to deliver the highest quality products, with friendly service.